leon BROWN

A ground-up website design for Sequoia-backed cybersecurity firm Tessian. Built ready to scale with modular page-builders and responsive layouts to showcase a unique brand of thought leadership and digital-first prospect experience.

Development Agency:
Baunfire


CMO:
Nicolas Draca


Head of Marketing Communications:
Kelli Hogan


Design Director:
Leon Brown


Design Associate:
Mihai Toma
Antonia Delnevo

Following a successful 2019 $42M Series B from Sequoia, Tessian’s unique human-first approach to cybersecurity was given market validation, and needed a digital-first prospect experience that could scale with the company’s marketing team and with their global ambitions.

Working in-house and with developer agency Baunfire, we migrated a company blog, resource centre, and website pages onto an entirely new Wordpress backend — improving visibility with deep integrations to the marketing team’s CRO and CRM platforms, and improving scalability of content by building CMS-powered pages. On-page Hotjar, Drift, and Hubspot integrations gave us visibility on the effectiveness of lead capture, and Google Optimize, Optinmonster, and Salesforce allowed us to action on it.

Scaling to handle over 10,000 daily page-views, the Tessian website became vehicle for the brand’s ambitions in thought leadership and category creation — whilst also being the single most important digital asset available to commercial teams. A handful of designed modules served over 100 individually built pages with industry or use-case specific content, built with a modular approach that allowed content to be meticulously A/B tested.

A handful of designed modules served over 100 individually built pages with industry or use-case specific content, built with a modular approach that allowed content to be meticulously A/B tested.

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